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I’m a rocket scientist turned bestselling author and professor.

I’m here to help you reimagine the status quo. If you’re an unconventional leader, a change-maker, a moonshot-taker—if you look at conventional wisdom and ask “Why?” and “Is there a better way?“—you’re in the right place.

We’re genetically programmed to follow the herd. Thousands of years ago, conformity to our tribe was essential to our survival. If you didn’t conform, you’d be ostracized, rejected, or worse, left for dead.

Not anymore. The ability to disrupt established methods and find new ways of looking at old ideas is one of the most sought-after qualifications in all fields.

It’s a superpower that allows you to see things that others miss.

Yet this superpower is becoming increasingly rare. We’ve been brainwashed from an early age to toe the line, use # 2 pencils, and color between the lines.

But here’s the hard truth: You can’t get ahead if you’re simply following.

When you learn how to reimagine the status quo, you won’t just change the way you view the world.

You’ll be empowered to change the world itself.