trusted by industry leaders
What separates companies that define the future from those that get defined by it?
They don’t just optimize. They reimagine.
They don’t just react. They anticipate.
They don’t just manage talent. They unleash imagination.
These are the companies that build what others can’t yet see—the ones whose ideas reshape industries, attract the best talent, and set the pace for everyone else.
The Future Defining Company
Bold ideas die in committee.
Meetings multiply and momentum disappears.
Everyone sprints hard—but without asking if they’re running in the right direction.
People optimize what worked yesterday and miss what’s coming tomorrow.
And “innovation” gets reduced to an off-site that quickly fades.
In the meantime, the ground is shifting faster than most organizations can move:
The average lifespan of a Fortune 500 company has collapsed from 60 years to less than 20.
Entire industries dissolve in real time
Startups with a fraction of the resources leapfrog giants.
And the brightest talent? They don’t wait around in companies where their imagination gets buried. They leave.
The Cost of Standing Still
The question isn’t whether your industry will change.
It’s whether you’ll be the one leading it—or the one being left behind.
The organizations that lead don’t play by the old rules.
They build the future before it arrives.
THAT'S MOONSHOT THINKING.
And this program is how your team learns to do it.
WHAT'S INSIDE THE PROGRAM?
This isn’t another workshop that fades by Monday.
It’s a transformative online experience designed to break patterns, spark possibility, and embed boldness into how your team works every day.
Your team will move through four stages—each packed with short, high-impact lessons and tools they can apply immediately.
Before you can build the future, you have to imagine it differently.
- Backcasting — Stop trying to predict the future. Learn the one shift that lets you create it instead.
- Reimagine Outdated Tactics — The deadliest phrase in business is “we’ve always done it this way.” Learn how to dismantle legacy thinking and reimagine what’s possible.
- First Principles Thinking — The method that powered every moonshot breakthrough—revealed step by step.
- Brainstorm Better — Most brainstorming sessions are really just the Department of No—where safe ideas survive and bold ones get killed. Discover the method that turns groupthink into genuine breakthroughs.
- Constrain to Innovate — Why your team’s “lack of resources” is actually its greatest advantage.
- The Moonshot of “Only” — “Better” competes. “Only” wins. Discover the simple mindset shift and tactics that move your team from competing in the noise to creating a category of one.
Reimagine
stage 1:
You don’t need billion-dollar bets. You need fast feedback loops.
- Place Little Bets — The counterintuitive way small, safe bets lead to massive breakthroughs.
- Test As You Fly — Why most companies run experiments the wrong way. Learn how to test like a rocket scientist—so your experiments can actually prepare you for launch.
- Become Your Customer — The simple perspective shift that will reveal blind spots your data will never show you.
- Put Yourself on Airplane Mode — How turning off noise for 20 minutes can unlock solutions weeks of meetings can’t.
- The Power of Uncertainty — The surprising reason the unknown isn’t a threat—it’s your unfair advantage.
EXPERIMENT
stage 2:
What happens after the first spark? You build momentum that compounds.
- Nothing Succeeds Like Failure — Why your team’s next breakthrough is hiding inside your last flop.
- Nothing Fails Like Success — The dangerous trap of “what worked before”—and how to escape it.
- Psychological Safety — The invisible ingredient behind every world-class team (and how to build it).
- Disrupt Yourself — Why the boldest move isn’t outpacing competitors—it’s outpacing your past self.
accelerate
stage 3:
Tools That Supercharge Your Journey
This program isn’t “watch a video over lunch and go back to business as usual.”
It’s a system designed to embed bold thinking into how you actually work.
Here’s how we make sure the ideas don’t just inspire—but take root:
- Walk your team through the frameworks step by step.
- Brainstorm alongside you, surfacing possibilities you’d otherwise miss.
- Stress-test your assumptions in real time.
Custom Moonshot GPTs
The Ozan GPT
- Step-by-step activities to apply the lesson right away.
- Instructions leaders can use to facilitate discussions and experiments inside their teams.
- Clear guidance to move from “we learned this” to “we lived this.”
Applied Exercises + Facilitation Guides
- Run your biggest challenges past me.
- Workshop live projects.
- Get personalized strategies to accelerate what’s already working and dismantle what’s not.
Live Private Q&A with Me
When the stakes are high, the unknowns are threatening, and the problems seem insurmountable, you need a superhero — which means you need Ozan Varol.
—DANIEL H. PINK
New York Times bestselling author of WHEN, DRIVE, and A WHOLE NEW MIND
See the cracks forming
Are tired of “innovation theater.”
Are ready to challenge sacred cows.
Want to attract and keep top talent.
Have the courage to lead.
This program is not for everyone.
You know your current playbook won’t carry you into the future—and you refuse to paper over the gaps.
You don’t want sticky notes and slogans. You want a system that delivers results on the ground.
Because the brightest people won’t stick around if their best ideas keep dying in committee.
Even the ones that brought you success yesterday.
While others cling to incremental tweaks, you’re willing to bet on the bold.
It’s not for teams who want another motivational off-site.
It’s not for leaders who’d rather preserve comfort than ignite change.
Moonshot Thinking is for organizations that:
If you’re looking for another binder of ideas that never get built, this program isn’t for you.
If you’re ready to turn moonshots from slogans into reality—apply now.
Is Moonshot Thinking Right for You?
why apply now?
- Competitors close the gap. They’re already testing bolder ideas while you’re still running meetings about meetings.
- Talent walks. The best people leave when they feel like their imagination doesn’t matter.
- Yesterday’s success hardens into tomorrow’s trap. What worked before becomes the very thing that holds you back.
Moonshot Thinking flips that equation.
Instead of being reactive, you’ll be proactive.
Instead of chasing, you’ll be leading.
Instead of optimizing the present, you’ll be creating the future.
By Application Only
Every company is vetted. Every participant is handpicked.
Moonshot Thinking isn’t mass-market. It’s not a course you “add to cart.”
It’s a selective, application-only experience designed for teams ready to lead.
I personally read every application—no assistants, no algorithms. If your application stands out, I’ll invite you to a short conversation. Not a sales call. A test of fit. I want to know if your team is truly ready to reimagine how you work.
Because this isn’t for everyone.
It’s for the few organizations willing to step off the beaten path and lead from the front.
Applications take less than 5 minutes.
If selected, your team won’t walk away with just ideas.
You’ll walk away with a new operating system—and a culture where moonshots don’t just get imagined, but actually get built.
In 40+ years in this company, Ozan’s presentation ranks with Hillary Clinton as the best I’ve experienced.
— Sharon C.
We walked away energized—with real results. If you want your team to stop dreaming about moonshots and actually start landing them, Ozan delivers above expectations.
— Kristen Sieffert
What Leaders Are Saying
Telecommunications Executive
One of the top 3 speakers I’ve ever encountered. His talk gave me tools I used immediately to create meaningful impact as a CEO.
— Katherine Cohen
Teams who’ve brought me in before this program was even available have seen the impact firsthand:
Founder & CEO
Founder & CEO
Ozan spoke at our internal company kick-off events and was a revelation for many in the audience. His talk was inspirational, thought-provoking, and energizing. Ozan’s talk resonated with our employees so well that people continually referenced Ozan and “moonshots” for not only days but weeks afterwards!
— Kevin Mullins
Vice President
Meet Ozan Varol
Ozan is a literal rocket scientist turned award-winning professor, #1 bestselling author, and internationally acclaimed speaker. He is one of the world’s foremost experts in creativity, innovation, and critical thinking. Ozan helps organizations reimagine the status quo and launch ideas into orbits of their own.
Ozan has been called a “true original” by Adam Grant and dubbed a “superhero” by Dan Pink. His work has been described as “must read” by Susan Cain and featured in the Wall Street Journal, Time, BBC, CNN, Washington Post, Fast Company, and more, igniting sparks of inspiration for millions worldwide.
He’s brought his frameworks to organizations like Google X, Microsoft, Disney, Salesforce, and Lululemon, helping them reimagine the status quo and launch ideas into orbits of their own. His work has been featured in The Wall Street Journal, Time, BBC, CNN, The Washington Post, and Fast Company.
His books, Awaken Your Genius and Think Like a Rocket Scientist, aren’t just global bestsellers—they’re touchstones in the world of innovative thought. The books have been translated into 25 foreign languages and received numerous accolades, including being selected as:
- One of Inc.com’s “6 Business Books You Need to Read This Year (according to Bill Gates, Satya Nadella, and Adam Grant)”
- One of Amazon’s Top 20 business books of the year
- Adam Grant’s # 1 pick of his top 20 leadership books of the year
- One of 6 Groundbreaking Books of Spring 2020 (according to Malcolm Gladwell, Susan Cain, Dan Pink, and Adam Grant).