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Decision Making

How you can live multiple lives

No, I’m not talking about reincarnation. I’m talking about living many different lives in a single lifetime. Most of us assume we’ve got only one life to live. As a result, the career path we devise ends up being a one-way street. Sure, we might switch employers from time to …

Why less is better than more

I was in the studio last week to record the audiobook version of my forthcoming book, Think Like a Rocket Scientist. The full audiobook will be about 8 hours long, but I was scheduled for 4 full days in the studio. I didn’t ask any questions about the seeming disparity, …

Why there is weakness in numbers

In 1954, Johnny Cash walked into the audition room at Sun Records. At the time, he was a nobody. He was selling appliances door-to-door and playing gospel songs at night. He was broke, and his marriage was in ruins. For his audition, Cash picked a gospel song because it was …

The myth of “perfect”

We had a major problem on our hands. At the time, I was serving on the operations team for the 2003 Mars Exploration Rovers project, which sent two rovers—Spirit and Opportunity—to Mars. The rovers arrived on the red planet at two different landing sites. We had some idea of what …

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