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Decision Making

One of my favorite mistakes

A few years ago, a mentor shared some well-intentioned advice with me.

He said that my email newsletter looked “too plain.” It lacked graphics, a brand image, or even color. It was just plain text.

Why things don’t change (and what to do about it)

“Where is the intermission?!?!” I remember thinking, baffled during my first movie theater experience in the United States.

Growing up in Turkey, I was used to the customary 10-minute intermission during movies—a brief hiatus to dash to the restroom, stretch your legs, and buy snacks and drinks right at your seat.

Development Alchemy + Aim