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Decision Making

The myth of “perfect”

We had a major problem on our hands. At the time, I was serving on the operations team for the 2003 Mars Exploration Rovers project, which sent two rovers—Spirit and Opportunity—to Mars. The rovers arrived on the red planet at two different landing sites. We had some idea of what …

You can’t keep up

I feel guilty. I feel guilty about the unread books sitting on my bookshelf. I feel guilty about the podcasts sitting unlistened on my podcast app. I feel guilty about the unread articles collecting virtual dust on my phone.  I feel guilty about the newsletters I haven’t opened, the classic …

Why success is a lousy teacher

Earlier this week, I finished the final draft of my forthcoming book. It’s a huge milestone, and I’ve been delighted with the feedback I’ve received from my agent, publisher, and trusted early readers (one said, “Fucking incredible! Thank you for creating a masterpiece to help the world grow. No matter …

Most people miss this step when making a decision

Back in 2010, I made a life-altering decision. At the time, I was a practicing lawyer at a litigation firm in San Francisco. I loved living in the Bay Area and working with a great group of lawyers, but I had grown tired of thinking of my life in six-minute …

Development Alchemy + Aim