BJ Fogg is a behavioral scientist with deep experience in innovation and teaching, and author of Tiny Habits: The Small Changes that Change Everything.
Famous Failures: Academics
Christine Carter is a sociologist, columnist and speaker
Tali Sharot is a professor of cognitive neuroscience and a leading expert on the neural basis of emotion, decision making and optimism.
Amy Edmondson is the Novartis Professor of Leadership and Management at the Harvard Business School.