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Problem Solving

The mark of a true genius

How extremely stupid of me not to have thought of that! This was the reaction of the biologist Thomas H. Huxley to Charles Darwin’s publication of On the Origin of Species. Breakthroughs often appear obvious—in hindsight. To paraphrase Arthur Schopenhauer, talent hits a target no one else can hit, but …

One of my favorite mistakes

Today is the second birthday of my book, Think Like a Rocket Scientist. Over the past two years, the book has sold over 100,000 copies and has been translated to nearly 25 foreign languages. It also changed my life in ways I couldn’t have imagined. It connected me to amazing …

Will this work?

This tops the list of questions I get from readers. Will this work? They’re thinking about launching a podcast or writing a book, and they want my opinion on whether their approach will work. My answer? There’s only one way to find out: Try it.  If there’s any formula I’ve …

A disappointing trend

I love walking into a bookstore and discovering new books. Not the bestselling books sitting on everyone’s bookshelf. But undiscovered gems. Books that have yet to break through. Books that have fallen out of mainstream awareness. Books published by smaller publishing houses without massive marketing budgets. Over the past few …

Development Alchemy + Aim