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Problem Solving

Stop calling your office an office

A few weeks ago, I held a funeral. It wasn’t for a person. It was for what I used to call my “home office.” But unlike most funerals, no one was mourning this particular death. I’ve called this room my “home office” since we first moved in. I didn’t have …

How to lose friends and alienate people

A few years ago, I came across a billboard by PETA (People for the Ethical Treatment of Animals) with the following message: “Face It—You Can’t Claim to Be a Feminist and Still Eat Eggs.” The subtitle continued: “Eggs and Dairy Are a Product of the Abuse of Females,” referring to …

How to thrive in a world of constant change

Imagine eating the same thing for breakfast, lunch, and dinner every day. That’s what half the Irish population did in the early 1800s. The poor ate almost exclusively potatoes, with the potato consumption of a typical farm worker exceeding a whopping 6 pounds a day. The lack of diversity extended …

How to find your next big idea

At its core, a rocket launch is the controlled explosion of a small nuclear bomb—controlled being the operative word. One wrong step, one miscalculation, and you can expect the worst. “There are a thousand things that can happen when you go to light a rocket engine,” explained SpaceX propulsion chief …

Development Alchemy + Aim