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The art of self-reinvention

Recently, a reader reached out to give me feedback on my “branding.”

He said (and I’m paraphrasing), “I first knew you as the guy who wrote Think Like a Rocket Scientist. You’re now writing about all these other subjects that branch away from that book. You need more coherence in ‘Brand Ozan.’”

Why your office needs a new name

There’s a room in our home that I’ve called my “home office” since we first moved in.

I had no good reason for the name—other than an “office” is what people conventionally call a room where work gets done.

Development Alchemy + Aim