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Creativity

The biggest lie about productivity

When I get on an airplane, I usually follow the same ritual. I take my seat and open up my laptop to do some work. When it’s time for takeoff, I begrudgingly put the laptop away. I twiddle my thumbs until the plane reaches 10,000 feet and that comforting chime …

A disappointing trend

I love walking into a bookstore and discovering new books. Not the bestselling books sitting on everyone’s bookshelf. But undiscovered gems. Books that have yet to break through. Books that have fallen out of mainstream awareness. Books published by smaller publishing houses without massive marketing budgets. Over the past few …

The worst tool for idea generation?

Alex Osborn was the real life Don Draper. He co-founded the advertising agency BBDO—the inspiration behind the fictional Sterling Cooper agency in Mad Men, one of my all-time favorite shows. In the 1930s, Osborn invented a practice at BBDO to boost creativity. The goal was to generate ideas for client …

Development Alchemy + Aim