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Creativity

Why it pays to break the rules

If my calculations are correct, when the car hits 88 miles an hour, you’re gonna see some serious shit. This, of course, is one of the many memorable one-liners from Back to the Future, one of my all-time favorite movies (One of our dogs is named Einstein, inspired by Doc …

Why perfect is an illusion

I can’t say exactly when my love affair with Bon Jovi began. When I was growing up, some mysterious force led me to spend my allowance on a cassette tape of Slippery When Wet—the 1986 album that features many of Bon Jovi’s best-known songs. Since then, “Livin’ on a Prayer” …

“This isn’t original”

If you’re walking down a street in Florence, you’ll see “wine windows” that date back to the 16th century. Once part of everyday life in Tuscany, these wine windows are arched stone hatches carved into buildings. In medieval times, people would visit one of these shops after work, knock on …

How to find your next big idea

At its core, a rocket launch is the controlled explosion of a small nuclear bomb—controlled being the operative word. One wrong step, one miscalculation, and you can expect the worst. “There are a thousand things that can happen when you go to light a rocket engine,” explained SpaceX propulsion chief …

Development Alchemy + Aim