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Creativity

How to find your next big idea

At its core, a rocket launch is the controlled explosion of a small nuclear bomb—controlled being the operative word. One wrong step, one miscalculation, and you can expect the worst. “There are a thousand things that can happen when you go to light a rocket engine,” explained SpaceX propulsion chief …

To change your reality, do this.

It feels like I’m in a 2020 version of Groundhog Day. If you haven’t seen it, the movie is about a grumpy TV weatherman (played by Bill Murray) covering the famous Groundhog Day festivities in a small Pennsylvania town. He gets stuck in a time loop, repeatedly reliving the same …

Why less is better than more

I was in the studio last week to record the audiobook version of my forthcoming book, Think Like a Rocket Scientist. The full audiobook will be about 8 hours long, but I was scheduled for 4 full days in the studio. I didn’t ask any questions about the seeming disparity, …

2 reasons why businesses destroy creativity (and what to do about it)

We’ve all heard the story of the lone genius. Steve Jobs building the first Apple computer in the garage of his family home. Albert Einstein toiling away at his thought experiments as a Swiss patent clerk. Thomas Edison tinkering with prototypes to create the perfect incandescent lamp. It makes for …

Development Alchemy + Aim