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Nir Eyal

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He has been nicknamed “The Prophet of Habit-Forming Technology” by M.I.T. Technology Review and named one of LinkedIn’s “Top 10 Voices in Technology” for two years running.

Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the Wall Street Journal bestseller, Hooked: How to Build Habit-Forming Products. He is also an active investor in habit-forming technologies.

In addition to blogging at, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. In the interview, Nir shares his failures from childhood to entrepreneurship and beyond. He also gives one of the best pieces of advice I’ve ever heard on coping with failure: View everything as prom. That advice requires more context, so please listen to the interview to find out more.

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