uncertainty

February 19, 2025

The “problem” that isn’t one

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Quick note before we dive in—I’m hosting a free live masterclass next Wednesday, February 26th, at 11 AM Pacific, where I’ll show you how to use AI to work less, create more, and amplify—rather than replace—your authentic voice. Grab your spot here! 🚀

There’s a question I get a lot—during podcast interviews, Q&A sessions after keynotes, and even casual conversations.

“With so much uncertainty in the world, how do you move forward?”

I don’t buy the premise of that question.

Uncertainty isn’t in your way.

It is the way.

People talk about uncertainty like it’s some new, terrifying thing, but it has always been the backdrop of anything worth doing.

The best ideas don’t come with a fail-proof safety net. They come with doubt and the possibility of failure. That’s exactly what makes them valuable.

And yet, most of us are wired to avoid that discomfort. We want a proven model, a clear path, a guarantee. We clutch at step-by-step guides, obsess over best practices, and wait for the “perfect moment” to act.

So we pass up opportunities to level up. To find the greatness in ourselves. To make a dent in the universe.

What sets universe-denters apart from the rest is their willingness to fly in the face of uncertainty while others stand rooted on the ground.

Uncertainty has been my lifelong sidekick. I dive into things before I have all the answers—mild panic included—because if I’m too comfortable, I’m not growing. No playbook? No problem. That’s where the magic happens.

For example, when I built my course, The AI Advantage, I had no guarantee it would work.

I knew how to teach. I had decades of experience speaking to live audiences. But translating that into an online format? Sharing it with people who had never taken a course from me? Pricing it? Structuring the content so it didn’t just inform but transformed?

Would people actually sign up? Would they find it valuable enough to recommend? Or would it vanish into the internet void, just another forgotten digital product?

I had none of those answers.

The only way to find out was to run an experiment and offer the course.

In its first year alone, over 500 creators, entrepreneurs, and professionals from around the world enrolled. Their results were life-changing. They weren’t just learning—they were reclaiming their time, working less, and creating more. They felt freer, happier, more in control—not just of their work, but of their lives.

If I had waited for certainty—for proof that it would all work out—the course wouldn’t have existed at all.

Here’s the thing: Certainty doesn’t come before action. It comes because of it.

The edges of your life—where things feel uncertain, unstructured, and slightly terrifying—are exactly where you need to go next.

Real breakthroughs rarely come from pushing harder in the same direction. More often, they come from turning your head slightly and seeing a path you never considered.

You don’t have to know exactly how you’ll get there.

But you do have to start—before you think you’re ready.

P.S. Uncertainty keeps most people stuck. But the right tools can help you move forward—even when you don’t have all the answers.

Used the right way, AI doesn’t replace you. It amplifies you.

It removes the friction between your ideas and reality, so you can execute faster, think bigger, and create better.

That’s exactly what I’ll be teaching in a free live masterclass on Wednesday, February 26th, at 11 AM Pacific.

Spend an hour with me, and you’ll learn:

The #1 mistake almost everyone makes with ChatGPT (and how to fix it instantly)
The magic prompt I use every day to get ChatGPT to deliver shockingly good results
A dead-simple tweak that turns ChatGPT from meh to mind-blowing

I’ll be live, answering your questions—don’t miss it!

👉 Register here. 🚀

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